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AyacheSalama assists Fibonacci in its acquisition of a stake in Cut by Fred.

AyacheSalama assists Fibonacci in its acquisition of a stake in Cut by Fred.

“AyacheSalama’s Corporate Finance and Tax teams have accompanied Fibonacci, Mr. Loïc Chauveau’s Family Office, entrepreneur in the B to C sector, in its acquisition of a stake in Cut by Fred.

Cut by Fred sells 100% natural and vegan hair care products made in France on its website, on social networks (@cutbyfred has 50,700 followers on Instagram) and through a network of carefully selected distributors.

Cut by Fred is a concept created and developed entirely by Mr. Frédéric Birault who has been blogger and hairdresser of show business personalities for nearly 20 years. He also has a very intimate Hair Salon in the 10th district of Paris.

Since December 2020, Fibonacci has held a minority stake in Cut by Fred.

The amount of the transaction remains confidential.

This transaction allows the hair care brand, which claims to be “simple and natural”, to continue its development through the creation of new formulas and product lines and the expansion of its selective distribution network.

The AyacheSalama teams involved in this transaction were composed of Grégoire Zeitoun, Partner and Marie Thomine for the corporate aspects and Jacques Messeca, Partner, Céline Boisselier and Paul Vendeville for the tax aspects. »

Source : Le Monde du Droit